As well as working on new sets of improvements, we're also updating our existing improvement logic. This release includes five new versions of existing improvements with various upgrades to help deliver better performance and an improved user experience. This also helps us prepare for the soon-to-be-released ROAS performance mode.
Adjust Location Bids — Now accounts for six location types, ranging from country to zip code. Dynamic lookback windows allow for more accurate performance comparisons and more relevant improvement suggestions. In addition, Opteo now uses aggregate data to make smarter decisions with low volume campaigns.
Pause Duplicate Keyword — Opteo now ensures duplicate keywords target the same traffic and share key attributes before recommending a change. In addition, more variables (Quality Score, CPA, CTR) are taken into account when deciding the winning and losing duplicates.
Replace Broad Keyword — Opteo now checks performance for each match type across the parent campaign group and only recommends replacing broad keywords when they underperform significantly.
Disable Locations of Interest — Opteo now uses aggregate data to make smarter decisions with low volume campaigns, so you can make adjustments before performance is impacted negatively.
Disable Search Partners — Much the same as Locations of Interest, this improvement now uses aggregate data to make smarter decisions with low volume campaigns, as well as data-driven predictions that consider any potential loss in conversions, impressions, and clicks.
As always, we'll be working to fix any bugs or issues that pop up over the coming days. If you notice anything that looks like a bug, or if you have any ideas to improve any of these improvements, please don't hesitate to send our customer support team a message.