Device + Location Exclusions

Today we're excited to introduce Device and Location Exclusions, two new Improvement types designed to exclude underperforming device and location segments in Google Ads.

Both of the new Improvements are particularly focused on campaigns using Smart Bidding strategies where traditional bid adjustments can no longer be implemented. To collect the required data to make these recommendations, Opteo continuously monitors device and location segments across your accounts, analysing that performance data to identify any significant underperformers for exclusion.

To get started, simply open an account, go to the Improvements page, and find a new improvement to push. If you have any questions, please don't hesitate to get in touch with our customer support team.

As always, we'll be working hard to fix any bugs that come up. If you notice anything that looks like a bug, or if you have an idea that could improve our exclusion-based Improvements for everyone, please send our customer support team a message, or submit a feature request.