This release introduces a number of updates to Campaign Groups —with automatic campaign sorting, improved multi-select functionality and more detailed performance metrics, organising your campaign groups and setting performance targets is easier than ever before.
For anyone unfamiliar with Campaign Groups — by comparing the performance of similar campaigns, aggregating their data, tracking specific conversion actions and defining shared targets, Opteo can generate more specific, higher quality recommendations that align with your overall goals (whether conversions, traffic, or otherwise).
To take a look at the new-and-improved Campaign Groups, head over to Improvements and click the Campaign Groups button at the top of the page. Keep reading below for a summary of the incoming features:
Automatic Campaign Grouping — By default, Opteo automatically sorts your campaigns into groups according to campaign type, with branding campaigns filtered into a separate group.
Custom Campaign Grouping — In addition to automatic grouping, campaigns can also be grouped manually for more granular targeting. Select and move multiple campaigns at once using the multi-select function, create new campaign groups, rename existing campaign groups, remove old campaign groups — all at the click of a button.
Automatic Targeting — Opteo sets the performance target for each of your campaign groups to the 90 Day Average CPA or ROAS of the campaigns contained within the group. This helps to steadily optimise performance over time, as performance improves, your targets adjust accordingly. Alternatively, if you have more specific requirements, you can enter custom CPA or ROAS targets for each group.
Conversion Actions — Select the conversion actions you want Opteo to optimise towards. Opteo will aim to generate more of these actions at a below-target rate and prioritise them when making suggestions.
Performance Comparison — See all of your campaign groups in one unified table and compare their performance at a glance. Understand performance across campaign types, find your highest performing channels, learn where to increase spend and where to pull back.
We hope you find these updates useful. As always, we'll be working to fix any bugs that pop up over the coming days. If you notice anything that looks like a bug, or have an idea that could improve this feature, please don't hesitate to send our customer support team a message.