Before we begin, we know it's been a while since our last update. We've been hard at work behind the scenes, prepping for a big release which we're excited to share with you. Thanks for bearing with us — we'll have a few big announcements coming really soon!
In the meantime, we have a brand new Improvement for Display campaigns, and an updated Create SKAG Improvement task to share with you.
New: Sync Campaigns to Exclusion List
Applying placement exclusion lists can be easy to miss when creating new Display campaigns.
If any of your Display campaigns are missing a placement exclusion list, Opteo will create a Sync Campaigns to Exclusion List Improvement to make sure all campaigns are covered.
This should help to reduce spending on poor-quality placements. You can see more details on this new Improvement here.
Updated: Create SKAG 2.0
In the past, when you pushed a Create SKAG Improvement, Opteo would create an entirely new campaign with the same settings, budget and best-performing ad from the keyword's original campaign. Then, we'd add that keyword as a negative to the original campaign, ensuring any searches would now trigger the new SKAG.
However, we've since seen that this way of doing things can lead to complex account structures, inflated daily budgets, and outdated ad copy.
With this in mind, our updated Create SKAG Improvement adds the SKAG within your original campaign, to help maintain a clean account structure.
We've also made it easier for you to take advantage of one of the main strengths of SKAGs: hyper-focused ad copy, crafted around a single keyword.
Create SKAG now lets you write and push a new ad when creating your new ad group. As before, we'll also add your top-performing ad to the new SKAG, so you'll have an ad test live too!