Opteo release notes
Opteo release notes
opteo.com

Add Industry Negative Keyword

 

New

 

 

Opteo has always suggested negative keywords by analysing your search term report for search terms that have already spent a lot of your budget, and had zero conversions.

The new Add Industry Negative Keyword Improvement uses machine learning to predict negative keywords, before irrelevant search terms have a chance to accumulate any significant spend.

Where Opteo find words in your search terms that are frequently used as negative keywords in other Google Ads accounts in your industry, it will suggest adding that word as a negative keyword. You can learn more about how this Improvement works in the help doc here.